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I
Definitions
II.
Organization
III.
Culture
-
Cultures
in the company;
-
Values.
IV. General
information
-
Strategic
segmentation;
-
Competitor analysis;
-
Benchmarking;
-
Construction of a
competitive advantage;
-
Differentiation strategies;
-
Cost
strategies;
-
Value
chain;
-
Strategic
portfolio;
-
Globalization strategies;
-
Strategic
alliances;
-
Relational strategies.
Exercises
V Strategy
Framework
VI.
Situation
-
Evaluation of the organization;
-
Evaluation of the
available means;
-
Formalization of the situation;
-
Projects formalization.
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VII.
Preparation
Case study
VIII.
Implementation
-
Various
options;
-
From the strategy
to the tactical plans;
-
Risk
Analysis;
-
Definition of the
information system;
-
Definition of the
roles & commitments.
Case study
IX.
Monitoring
-
Identification of
the operational stakeholders;
-
Operational control
of the progress;
-
Role of the
steering committee;
-
Decision-making.
Case study
X
Communication
-
Strategic
information;
-
Structure
of feedback;
-
Performance indicators.
Case study
XI.
Decision-making
-
Situation
evaluation;
-
Implementation.
Case study
XII.
Surveillance Strategy
-
Contributions;
-
Implementation phases;
- Examples of
market watch software tools.
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